PADDY POWER UNVEILED AS NEW SPONSORS OF PDC WORLD DARTS CHAMPIONSHIP
Irish bookmaker Paddy Power have hit the bullseye with a major new sponsorship of the PDC World Darts Championship â€“ the sports showstopping event attended by thousands and watched by millions over the festive period.
The betting brand unleashed a clip via their social media channels today, applying their typically mischievous methods to unveil news they will back the blockbuster tournament which kicks off at the famed Alexandra Palace venue in London from December 15 to January 3.
Watch video here - Paddy Power Darts Video
In the spoof video, their in-house team â€˜marketing expertsâ€™ try to convince two-time World Champion Peter Wright to upgrade his trademark look, 2021 winner Gerwyn Price of the endless benefits in changing his nickname and suggest Michael â€œBully Boyâ€_x009d_ Smith to find a more woke one.
To coincide with the release date for tickets going on sale, the video sees mega-stars of the sport subjected to the wild whims of their new sponsors who have signed an exclusive three-year deal with the PDC.
â€œYouâ€™re getting a bit too old for the funny hair and the clown trousers,â€_x009d_ they tell 53-year-old Peter Wright, a player renowned for his trademark style and wildly colourful mohawk.
When Gerwyn Price steps into the meeting room, they proffer a new nickname for the Welsh pro darts player.
â€œWhat about Gerwyn â€˜Smartâ€™ Price? We could land you a deal with Asda!â€_x009d_
Price points out the major retail chain no longer use â€˜Smart Priceâ€™ as a marketing ploy they suggest Gerwyn â€˜Halfâ€™ Price, adding that he should consider cutting his body mass by 50% to complete his new look.
They then turn their attention to three-time World Champion Michael van Gerwen, suggesting he steal Simon â€˜The Wizardâ€™ Whitlockâ€™s moniker but step it up a notch.
â€œYou could fly in on stage on a broom!â€_x009d_ they say, proudly whipping a broomstick from their side.
Next on the receiving end of their scathing critique is Belgian pro Dimitri Van den Bergh, famed for dancing to his chosen walk on song, Happy, by Pharrell Williams.
â€œWow, that was really something! You look a bit like Neil from The Inbetweeners,â€_x009d_ they remark.
They suggest to a perplexed Michael â€œBully Boyâ€_x009d_ Smith lean into the fact that heâ€™s a family man and take on a song from The Smiths to walk into the Ally Pally.
Speaking about the exciting new partnership, Paddy Powerâ€™s Michelle Spillane said: â€œWhen we agreed to step up to the oche with the PDC as new sponsors of the World Darts Championship, we knew weâ€™d hit the bullseye. This tournament is the ultimate example of sport colliding with entertainment, a mix we at Paddy Power are naturally drawn towards.â€_x009d_
â€œGetting stuck into a sponsorship as iconic as the World Darts Championship at Alexandra Palace is hugely exciting for our brand, and we canâ€™t wait to make our markâ€¦maybe just not directly on the pro players!â€_x009d_
PDC Chief Executive Matt Porter added: â€œWeâ€™re delighted to welcome Paddy Power back to darts as our new title sponsors of the World Darts Championship â€“ a deal which theyâ€™ve announced in their typically unique fashion with the help of some of our biggest stars.
â€œThe World Darts Championship is the flagship event in our sport, and Paddy Powerâ€™s involvement will add extra excitement to an event which is already the highlight of the festive sporting period.â€_x009d_
The news was announced today as the PDC confirmed tickets will go on priority sale from Monday July 31, and general sale on Wednesday August 2.
The bumper partnership between the PDC and Paddy Power marks a significant investment by the betting giants, who will naturally aim to employ their devilishly clever marketing tactics to elevate Paddy Power World Darts Championship to a whole new level.
Ticket information can be found at pdc.tv/WCTickets.
About Paddy Power
Paddy Power was born in 1988 thanks to the merger of three Irish bookmakers who decided to do things a little bit differently. What started out as a betting firm has grown into one of the biggest and best-known entertainment brands in the industry (you can view our best hits HERE).
We merged with Betfair in 2016, and FanDuel in 2018. Our oddball approach has seen the company grow exponentially from 30 shops to 500 in the UK & Ireland today, not to mention the launch of www.paddypower.com, poker, casino, live casino, bingo and games channels.
Paddy Power is part of Flutter Entertainment plc, which is an international sports betting and gaming operator listed on both the London and Irish Stock Exchanges.
Although weâ€™ve grown to a bit of a behemoth, weâ€™ve not forgotten our roots â€“ offering value for our customers, served with a side of mischief.