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Article: Darts : Coral Bookmakers Announces Darts Sponsorship Deal

Darts : Coral Bookmakers Announces Darts Sponsorship Deal

Looking to benefit from the recent increasing popularity of darts,, the online betting brand of the Gala Coral group, has signed a headline sponsorship agreement with the Players Darts Championship which begins later this month.

With the top 32 players from the 2008 Players Championship Order of Merit battling for £200,000 in prize money, the inaugural Players Championship will be held at the Circus Tavern in Essex, with the tournament being screened live on ITV4.


Barry Hearn, PDC Chairman said: "We^re delighted to welcome Coral as the headline sponsor for the Players Championship. We thank them for their support of this new event, and their backing is a reflection of the interest this event has created in the sport."


Keith Hawkins, Managing Director of Gala Coral Remote Gambling, said: "Everyone at Coral is delighted to be involved with this exciting addition to the darts calendar. We^re looking forward to three days of exciting, top class action from one of the sport^s most recognisable venues.


"Betting on darts and gambling online has exploded in recent years, and it^s entirely fitting that is sponsoring the Players Championship," he added.


The winner of the Players Championship will take home £50,000, with the runner-up receiving £25,000.

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