Proof & useyourlocal announce partnership to help pubs get more customers
Proof Insight, the specialist research agency for the drinks and hospitality industry, has teamed up with leading online pub platform useyourlocal, to help pubs in the UK improve their digital presence for free. From today, every single pub in the UK can use the Claim My Pub feature on useyourlocal’s platform, giving them direct access to useyourlocal’s growing audience of up to 1 million monthly visitors, all of whom are looking to go to the pub.
By claiming their pub, every licensee will unlock free access to their page, enabling them to add menus, photos, opening hours, website, social links and much more. The initiative means that the platform’s huge audience of pub lovers will be able to find them more easily, at a time when hospitality continues to be so adversely affected by everything from train strikes to the ongoing cost-of-living crisis. Every claimed pub also receives their own ‘verified tick’ confirming the accuracy of their information, promoting their listing, and improving their search ranking on the platform still further. Previously, the service cost £150 a year.
Proof will be working with parent company, C&C Group’s portfolio of UK drinks wholesalers, Matthew Clark, Bibendum, and Tennent’s, to encourage as many of their customers as possible to use the feature.
Stuart Mills, Founder of useyourlocal says: ‘We know that many pubs still struggle with their online presence, and that 30% of pubs might not even have their own website. We also know that 76% of consumers would go to pubs more often if it was easier for them to find exactly what they’re looking for. This initiative helps us to put that right and to drive our huge audience of pub lovers into pubs. We are thrilled that Proof are sponsoring our Claim My Pub service, allowing more and more pubs to use our platform for free.’
James Scott, MD at Proof Insight adds: ‘The harder the trading environment becomes, the smarter we must all work to find new ways of getting more people to go to the pub. We are delighted to sponsor useyourlocal’s Claim My Pub feature which we know will help get more people into pubs, more often.’
To claim their pub, licensees simply need to go to useyourlocal.com, find their pub, claim their page for free and update it with everything that’s great about them.