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Article: Winmau Celebrates 65 years as a Brand Leader

Winmau Celebrates 65 years as a Brand Leader

2010 marks the 65th anniversary of the World famous Winmau darts equipment brand.

Winmau has been at the very forefront of the sport of darts since it was founded in 1945, and is proud that the British Darts Organisation has endorsed its dartboards for the last 37 years. Today the Winmau Blade dartboard is the board of choice in the BDO’s most prestigious BBC televised Championships - the Lakeside World Professional Darts Championships and the Winmau World Masters.

The Winmau brand occupies centre-stage in these BDO majors which boast the largest TV audiences for darts in the world. As a result, Winmau is the most popular televised dartboard brand in the World.

Always entrepreneurial and forward-thinking, Winmau created the Blade dartboard and by doing so re-invented the way darts players could maximise their scoring potential and enjoyment of the sport. But, it represents only one of the countless innovations which the company has developed over the years.

Indeed, it is Winmau’s ongoing commitment to continuous improvement that has ensured it remains the World’s leading dart brand.

Ian Flack, Sales and Marketing Director of Winmau says:

"All successful companies share one common trait: ’Do what you believe in and produce the very best products for the market place in which you operate’. That is exactly what we do at Winmau.

"We are extremely proud to be providing our products to millions of players (from World Champions to the up and coming youth players) and numerous darts bodies World-wide in order to promote the development of the sport. We thank those players for making Winmau their product of choice and for their unwavering commitment to the wonderful sport of darts".

Olly Croft, founder of the BDO, Managing Director of BDO Enterprises Ltd and Secretary General of the World Darts Federation says:

"On behalf of all at the BDO and WDF, I congratulate Winmau on its successful 65 years of trading. Their total dedication to the sport is confirmation that, together with the BDO, they are committed to looking after the future of darts.

"Winmau share the BDO ethos of promoting darts for all, irrespective of age, gender or ability – and we are delighted that our agreement to continue the official endorsement of Winmau dartboards has been extended to 2015.

"It ensures that BDO players will continue to compete on the very best equipment, and that our valued partnership with Winmau continues to create a winning ‘double’ for the very best in World darts". Winmau is 100% family owned and takes great pride in its heritage and successful growth from humble beginnings to the World’s leading darts equipment manufacturer.

The company will shortly be launching a new collection for 2011, which will contain a few welcome surprises!

Winmau products are available World-wide, and further details can be found on the company website -

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