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Article: and Winmau extend their partnership until 2013 and Winmau extend their partnership until 2013

The Winmau Dartboard Company is delighted to announce that it is extending its agreement with as official shirt-patch sponsors for the BBC televised Winmau World Masters. began their role as official supporters of the World Masters in 2006, and the new agreement secures their relationship with Winmau until 2013.

“We are delighted with our new Winmau World Masters agreement, because it is one of many successful initiatives for this year”, says Lee Fenton, Chief Operating Officer.

 “In April we completely re-designed our website, and more recently we have created considerable impact with the launch of our major TV and marketing campaign featuring the legendary Barbara Windsor.

Barbara Windsor, Jackpotjoy’s ‘Queen of Bingo’.

“She is now being seen in newspaper advertisements and TV commercials all over the country – changing her role as ‘Queen of The Vic’ in BBC’s Eastenders to’s very own ‘ Queen of Bingo’.”

“Having the bubbly ‘Eastenders’ icon fronting our nationwide TV and marketing campaign is a major and hugely successful coup for It also marks a significant turning point for us, because we have traditionally focused our marketing activities to online audiences.

“ has also enjoyed a long and successful relationship with the World Masters because we have always considered our brand to be the perfect fit for the sport of darts and its players. With over 1.5 million unique users, we share all the fun, competitiveness and social interaction that goes with darts – from both a players and supporters perspective."

The 16 players featured in the BBC televised 2010 Men’s Winmau World Masters finals on October 30th and 31st, including the top eight BDO Seeds - headed by reigning and double Winmau World Masters Champion MARTIN ADAMS (also the reigning Lakeside World Champion) will wear the patches on their playing shirts.

Ian Flack, Sales & Marketing Director of Winmau says: “We are delighted that have extended their agreement with us, because we value our strong and ongoing links with such a successful, supportive and major sponsor.”

The Winmau World Masters, in association with John Smith’s and East Yorkshire Events, will be played at The City Hall, Hull from Friday, October 29th to Sunday, October 31st  with live and exclusive coverage from BBC Sport over the weekend of October 30th and 31st.

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